BioCeuticals Revenue and Competitors

BioCeuticals is Australia's leading provider of nutritional and therapeutic supplements. Renowned for manufacturing and delivering high quality integrative medicines to healthcare practitioners, BioCeuticals aims to consistently raise the standards of natural-based therapies. With quality, innovation and integrity as guiding principles, BioCeuticals is at the forefront of ensuring complementary and alternative medicines (CAMs) become an integral part of the Australian allied healthcare industry. BioCeuticals has a strong commitment to research, functional formulas and reliable practitioner support. Our supplements are recognised by qualified healthcare practitioners as well as patients; a fact that reflects our reputation as a progressive force in integrative health. The BioCeuticals practitioner-only brand is proudly owned by Australia's largest healthcare company, Blackmores Limited. On 2 July 2012, Blackmores Limited announced its acquisition of the BioCeuticals brand, which was originally founded by the Hall family in 1993. The BioCeuticals range, brand and strategy are complementary to those of Blackmores. There is strong philosophical alignment between both companies. Blackmores is committed to preserving the practitioner-only range of nutritional and therpeutic medicine, operating the company as a stand-alone business.