B H L D N / Anthropologie Weddings Revenue and Competitors

Wedding, event and special occasion apparel, accessories and decor. An understated word with significant meaning charmed us. And so began, BHLDN. Inspired by the Dutch word for to keep, as well as countless tales from family and friends of the extraordinary weddings theyd been part of, we began dreaming up something new. Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasionsours is a voice that celebrates a woman's most anticipated milestones. And one that gives tradition a twist. We want, more than anything, to help a woman create an event that reflects her own unique perspective to a tee. We want to give a bride that edit she's been searching forwith heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaidsin mix-and-match frocks with rich hues and unexpected details. But it goes beyond the dress. Our goal, and the reason we drape, fold, bustle, and stitch, is to start a conversation with our customerto build a resource where she can come to find inspiration and to share with those closest to her, as well as our broader coterie. BHLDN's story is unfolding; and well look to our customer for cues and guidance going forward. There are no checkboxes. No fill-in-the-blanks. On the contrary, we think a moment should be as layered and dimensional as the woman standing within it.

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