Ascena Retail Group Revenue and Competitors

In 1962, Roslyn Jaffe, mother of three, opened the first dressbarn store in Stamford, CT. At a time when women were wholly underrepresented in the workplace, Roslyn dared not only to work, but also to launch a new era in women\'s fashion. Designer label wool pencil skirts, sheer blouses, flares, furs, and leather coats were all the rage. And Roslyn offered her customers the very latest in women\'s designer styles. A year later the second dressbarn store was opened. Soon after the inception of the business, her husband Elliot joined Roslyn and together they built the business as well as a reputation for quality, style, value, and customer service. With over 800 stores, across the country, dressbarn strives to maintain its distinctive position in the marketplace by providing its own private labels and contemporary fashions at great value in an environment that is friendly and trustworthy. Today, dressbarn remains customer centric, extremely sensitive to and focused on the needs and desires of women in the 21st century. While society and its priorities continually change, dressbarn is poised to respond to these evolutionary trends