ProfitWheel's belief is that only a fraction of customers drive the most profitability for a brand - and we want to help increase their high value customer base. Our goal is to make digital advertising more efficient by sharing intelligence from existing customer's (1st party / CRM) data with media buying platforms and vice versa. ProfitWheel's tagline to provide 'profit as a service' stems from what we believe is the absence of an adtech <> martech bridge that can truly help acquire net new valuable customers. Our technology can also be utilized to help drive more valuable sales, re-target intelligently, maximize RoAS and reduction in acquisition cost while improving the quality of conversions.