OutPoint is a marketing science platform. We are tackling the massive problem of helping high-growth consumer businesses diversify paid ad spend and discover the benefits of an optimized marketing mix. Through our combination of statistical modelling and deep API integrations, we allow marketers to reduce customer acquisition costs and scale across channels. OutPoint is a venture-backed startup in the Toronto ecosystem. We formed in the Toronto cohort of Entrepreneur First (EF). EF is a $140M venture builder backed by Reid Hoffman, Greylock Partners, Founders Fund, Mosaic Ventures, and Lakestar. OutPoint’s leadership team is Sean Billings (CTO) and Rob Palumbo (CEO)