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Valerie Gentieu Email
VP, Business Insights and Analytics . CMI Media
King of Prussia, PA
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CMI Media, a WPP company commonly and well known as CMI, is an advertising media and promotions planning organization concentrating on the pharmaceutical industry. Our basic business is professional health care media planning, consulting, and management. Our mission is the development, implementation, and evaluation of non-personal professional and direct-to-patient media strategiesincluding interactivethat improve top- and bottom-line results for our clients. We accomplish this through our ability to identify, quantify, reachand deliver behavior modifying messages totarget audiences at levels of intensity and frequency designed to achieve above average brand name and brand message awareness that will produce the highest possible return on the applied promotional media investment. Our cornerstones are maintaining a highly qualified and well trained consultative staff, dedication to helping our clients achieve their stated marketing objectives, the constant development of unique methodologies and research applications, and the over-arching goalworking together with our sister-company, Compasto become our clients' ultimate strategic planning and buying partner for professional healthcare media.CMI Media Address
2200 Renaissance BoulevardKing of Prussia, PA
United States