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Trish Dorsey Email
SVP . NAXION
Philadelphia, PA
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NAXION is a broadly resourced, nimble boutique that relies on advanced analytics, coherent data integration, and deep experience in key verticals to guide decisions that shape the destiny of brands. The firm is distinguished by a truly effective synthesis of authoritative market research and consultative marketing application, and a dedication to solving problems in ways that are both inventive and pragmatic. The quality of our thinking is matched by the quality of our process. Why do we say and truly mean that Our hybrid enterprise DNA is rooted in our century-old origins as the world's first business intelligence firm and decades of leadership in the development of the market research discipline, followed by a transformative tenure as the National Analysts division of global consulting firm, BoozAllen & Hamilton. Today, NAXION is an independent, employee and woman-owned organization with an unrelenting dedication to industry leadership and innovation. Our exceptional commitment to partnership reflects a unique, organizational culture scaled to provide confident solutions to our clients most challenging marketing problems. Projects routinely conducted by the firm address market segmentation, opportunity assessment and demand forecasting, pricing strategy, positioning and market entry, customer experience, brand health, and lifecycle management. The firm's specialized NAscence Group supports life sciences innovation and commercialization with forecasting, clinical trials design, and other research-based consulting services. Specialized industry practices include Health & Life Sciences, Financial Services, Information Technology, B2B, Consumer Products, Energy, Building & Industrial Systems, and Vehicles & Heavy Equipment. We have market-leading proficiency in B2B markets, where experience across a range of industries equips us to manage the special challenges of diverse and complex market structures.NAXION Address
1835 Market StreetPhiladelphia, PA
United States