GUURU is on a mission to radically improve the online customer experience (CX) by combining AI-technology with the wisdom and experience of companies' most experienced experts: their brand advocates. GUURUs community-first CX platform is easy to implement and even easier to use. With its powerful, AI-based smart routing engine it makes sure that incoming customer inquiries will be answered in real-time in the most effective and efficient way. Depending on the question, it will be sent to the most relevant source of knowledge: to the chatbot, to brand advocates or agents. 83% of consumers trust peer recommendations more than any form of advertisement. Brand advocates are passionate about the product or service and love to share their insights on it. Involving them in your CX strategy is a powerful way to deliver your support seeking customers authentic, instant advice, 24/7. Through any digital channel.