Henry S. “Sam” Baum founded Reddy Raw in 1948 with a vision. “Chefs can pass over the mundane tasks of preparing the products, and proceed directly to cooking them with the least bit of effort. The minimally processed items also accommodated individual culinary tastes, as professionals could use Reddy Raw's inventory to continue preparing their own signature dishes.” That vision is the same today as it was when Sam founded the company.