VRTCAL is the only open mobile SSP and SaaS company, focused on Demand-Path Optimization and increasing the inventory value for publishers. The company provides mobile app developers and publishers with innovative technology for the efficient delivery of advertising. The VRTCAL platform is a proprietary architecture that offers SDKs, oRTB, multiple mediation types and a MarketPlace with premium brands and advertisers. VRTCAL has offices in Santa Barbara and Los Angeles.