Waldor & Co. is a Swedish watch brand founded in 2012 by the three brothers Mikael, Andreas and Johan Christensson. The idea was born a warm summer night on the Swedish west coast. Among granite rocks and saltwater, a vision to disrupt the watch industry was created. Seven years later Waldor & Co. have sold watches to more than 30,000 customers in 110 countries. We started Waldor & Co. with a vision to redefine the watch industry and produce high-quality watches accessible to all. Our approach is simple; we remove all middlemen and sell our products directly to the end customer through our website. This allows us to offer affordable watches to customers all over the world.