Peer Insight is an innovation firm that enables leaders to drive new growth and turn ideas into reality. + We help organizations understand their customers through ethnographic research, so that they can design a service that uniquely fits their needs + We approach challenges entrepreneurially - we quickly validate concepts to de-risk ventures before they ever enter the marketplace + We don't just design and test new services - we design and test the business model too It is our greatest joy to help our clients shape the near future to create innovative services and experiences that improve the world.