At Invibes we believe that the future of brand advertising is digital, as ad dollars follow eyeballs. However, for this to happen, new formats and targeting technologies are required to get the most out of unique digital capabilities. The fundamental realization here is that the digital brand advertising of the future will not only be awareness-based, but also engagement-based. Existing advertising solutions are ill suited to this new world and this is all the more true given the widespread shift toward mobile applications.
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