WYFF is the NBC television affiliate based in Greenville, South Carolina. It serves a market which includes Greenville, Spartanburg and Anderson in S.C. and Asheville, N.C. WYFF 4 took honors at the 2007 Southeast Regional Emmy Awards. WYFF 4 won 11 Emmys, including the Emmy for Best Newscast. The station has won 68 Emmys over the past 14 years, and has been honored for the 10th straight year as the Station of the Year by the South Carolina Associated Press. WYFF News 4 Sports Director Geoff Hart won the 2007 Southeast Regional Emmy for Sports Anchor. Hart also won the Best Sportscast award from the South Carolina Associated Press.