SmartBargains combines the thrill of great deals on brand-name products and the excitement of rapidly changing merchandise with the convenience of home shopping. It provides customers with a fun and easy way to shop for branded and quality merchandise at prices up to 80% off retail, making it the ultimate bargain-shopping destination. SmartBargains launched in October 2000 and is led by CEO Carl Rosendorf, formerly of Barnes & Noble.com. SmartBargains secured $33 million in first round funding.