Explorer Research is an award-winning provider of integrated research specializing in packaging and shopper research. We bring proven methods and cutting-edge technologies to solve real-world problems. We test in situation using eye tracking, Virtual Reality, EEG and facial coding.
Explorer Research are experts in blending traditional research with neuro and biometric approaches. We are behavioral researchers specializing in shopper and packaging research. Explorer has the largest state of the art shopper labs including virtual reality with eye tracking. Explorer Virtual Reality with Eye Tracking immerses respondents in life-size environments so you can measure what shoppers are viewing and capture their real behavior.
WHAT MAKES US DIFFERENT
Behavioral Expertise: Explorer is the leading behavioral research company with over one million shopper observations and extensive behavioral expertise for packaging, planogram and store of the future initiatives.
Leading Edge Shopper Labs: Our labs are equipped with focus group facilities, team rooms, and Virtual Reality to recreate any in-situation environment.
Life-Size Virtual Reality with Eye Tracking: Immerse respondents in life size virtual environments to measure real behavior. Real shopping behavior cannot be measured on a computer screen. Eye tracking measures what respondents are viewing and engaging with in the environment.
Integrated Research: We customize the approach for your study and combine traditional research with Neuro/biometric tools to uncover subconscious drivers.
PRODUCTS AND SERVICES
Packaging Research
Store/Aisle of the Future Research
Shopper Behavior Research
Path to Purchase Research
Planogram Research
Signage and Menu Board Research
INDUSTRIES SERVED
Consumer Packaged Goods
Retail
Quick Service Restaurants
Consumer Electronics
Office Supply
Home Improvement
Auto
Financial Services