In the Groove is a lifestyle destination that engages with age-defying women in a fresh and genuine way.
Our original content speaks to women honestly and intimately, in a type of shorthand that says “We get it and we get you.â€
We’re the cool girlfriend who helps you discover and buy the stuff you want and need.
And like all BFFs, we’ll hang out and connect with a series of in person events.
Welcome to the modern age. It’s not what you expected.