Uello uses technology to solve a very difficult problem that is still old fashioned approached - The Urban Logistics market. We provide guidance and smart logistics decisions to a huge workforce of independent resources. Different from peer-to-peer on demand solutions, we provide drivers with optimized routes and a more attractive compensation, making the last mile cheaper for customers and operationally sustainable. We focus on small & medium size companies whose access to great carriers are limited or non-existent. We want to improve the logistics experience and to empower small companies with a first class logistics service at an affordable price.