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Stephen Hope Email
EHS & Sustainability Manager . Acro Aircraft Seating
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What's in a seat? Everything: your investment, your profitability, your brand experience, your reputation, but most importantly your customer ? the passenger. Designing and manufacturing seats for today's discerning airline passengers is an exercise in balancing two important considerations: cabin economics and passenger experience. Which is why everything we do starts with the passenger; the individual. A biomechanical being that has evolved to move around and adapt, not sit still. And, also one that we know increasingly has a choice and a ?voice'. Each Acro design is rooted in our philosophy that seats can't be comfortable, only passengers can and that comfort is found in the spaces between the seats. Extraspatial design is a way of exploring and designing to maximise the opportunities that the micro spaces within traditional seating can provide, but are often overlooked. By looking at the ?space within the space' our approach optimises hidden dimensions, in a way that creates extraordinary differences to passenger experience. We set out to challenge the status quo, inspired by 20th Century furniture design icons like Charles & Ray Eames and Mies van der Rohe who showed us that ?simplicity is the ultimate sophistication??, where everything is present and nothing is omitted. An Acro seat is created from wisdom, passion, commitment and an unswerving belief in a simple truth: no matter what traditional engineers and product designers might tell you, you can't ?make' space, or ?save' it. You can only use it. Acro ? we are spatialists. Aircraft Seat ManufacturerAcro Aircraft Seating Address
Acro Aircraft Seating Ltd, null
UK