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Stephen App Email
Associate VP, Marketing and Business Development . SimpsonScarborough Company
Alexandria, VA
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Employees:
92Revenue:
$11.5MAbout
That defines SimpsonScarborough and our team of nationally recognized experts who have come from three well-known consulting companies to form a singular firm. The end result is unmatched expertise and the most sophisticated marketing and branding strategies and tactics - from integrated marketing and branding to qualitative and quantitative research; from creative design and publication of collateral materials to effective IT - websites, blogging, podcasting and more; from media training and media relations to crisis communications and issues management. Let us not minimize strategic planning, the heart and soul of a college or university. Our senior partners include a strategic planner certified by the Society of College and University Planning. We don't work for clients , we partner with institutions to enhance their image, reputation and brands, and position them to identify new and grow existing revenue sources. Our approach - the industry leading SMART ProcessÔ - maximizes the return on marketing and communications investments. Simpson Consulting flourished for nearly five years before evolving into SimpsonScarborough. The new company was formed after an in-depth market assessment to better understand the long-term needs of colleges and universities nationwide and in Canada and Europe. Armed with this assessment, we looked into the future, consulted with leading experts in the field and SimpsonScarborough was born. To meet the needs of today's complex colleges and universities, our team of marketing strategists - led by partners Simpson, Scarborough and Hayes - is comprised of nationally-recognized experts in integrated marketing, market research, brand development, media relations, crisis communications and strategic planning. Though we specialize in higher education, we also work with associations, non-profits and the federal government. Some facts you should know about the partners of the firm: Our partners have seven decades of combined experience working in higher education - both as faculty and senior staff at some of the nation's largest and most prestigious public and private colleges and universities. Our partners have worked in senior communications and Journalism/Marketing faculty positions at prestigious institutions ranging from Indiana University to Xavier University. We have extensive experience working inside public and private colleges and universities, traits no communications firm can match. We believe consultants truly do not understand the challenges facing college and university leaders unless they have walked in those shoes. Our partners have worked with or consulted on marketing and branding efforts at more than 1,000 colleges and universities - from the largest systems in the country to small, private liberal arts colleges and two-year institutions. Our partners have led marketing, research, branding, media and creative workshops at hundreds of conferences and workshops throughout the United States and Canada - and countries as far flung as Argentina, Armenia, Australia, Brazil, Chile, Columbia, Croatia, Greece, England, Japan, Mexico, Peru, Puerto Rico, Switzerland and Ukraine. We bring from these experiences much more than frequent flier miles. It helps us learn and utilize the world's most effective communications tactics and techniques. Our partners have taught media training, media relations and crisis communications to more than 4,000 presidents, chancellors, senior staff, deans, faculty, coaches and student-athletes at more than 1,000 colleges and universities in the United States, Mexico, Canada and Europe. Each year we confidentially advise college presidents and boards on how to navigate the minefield of a public crisis, ranging from academic and administrative scandals, to student deaths and NCAA athletic violations. With that, we'd like you to meet the members of our team.SimpsonScarborough Company Address
1737 King Street, Suite 110Alexandria, VA
United States