Populus is a leading research & strategy consultancy specialising in consumer, reputation, stakeholder and political research. We use polling, research, evidence and expertise to provide clients with the critical knowledge they need to make better decisions about their business, organisation or brand.
Our work helps them identify, understand and influence the people, issues and attitudes that truly matter: those that can make the difference between success and failure.
Our team includes experts in qualitative, quantitative and omnibus research, as well as senior strategists from the worlds of business, politics, marketing and communications. And we work with clients at every level: from helping insight teams to create better customer experiences to helping C-Suite executives manage and evaluate the reputation of their brand.
Over the years our work has formed the basis of a number of significant corporate, political and consumer campaigns and has helped clients launch new products, build their reputation with key audiences, win local and national elections and generate increased sales.
We are proud to be a founding member of the British Polling Council and to abide by the Code of Conduct of the Market Research Society of Great Britain.