At IFF, we are in the process of reinventing ourselves...of reaffirming our preeminence in terms of customer service and technological superiority. The guiding principles helping us achieve our goals are the same ones that made IFF the undisputed leader in the first place. Our founding Chairmen built our Company on The Pursuit of Excellence. And they cast the net wide...we define our playing field not merely in terms of flavors and fragrances. Our job is to be anywhere the senses of taste and smell are or can be involved. That is visionary. That is how leaders think."
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