SPARK Neuro is an applied neuroscience company revolutionizing the evaluation of audience engagement in advertising and entertainment. Instead of relying on traditional, biased research methods, SPARK Neuro goes right to the source, measuring brain and nervous system activity. SPARK Neuro quantifies attention and emotional levels with second-by-second precision.
SPARK's research is trusted by major brands including GM, Clorox, Toyota, Procter & Gamble, NBC, Universal Pictures, Telemundo, and Netflix. SPARK Neuro has been featured for their innovative research by CNN, ABC News, The Washington Post, and AdWeek.