Playbook AI is an omnichannel sales acceleration platform which analyzes the behaviour of prospective customers using Machine Learning, to prescribe well-timed activities to inside sales professionals which increase sales velocity and conversion.
Instead of showing analytics on a dashboard like most advanced CRMs do currently, Playbook AI uses a proprietary algorithm to decide which lead or contact should a sales representative follow-up, when and on which channel- Phone, SMS, Email, Twitter or LinkedIn. Decisions made by Playbook AI is delivered to the sales representative in ‘Activity Board’, which prescribes activities one after another throughout the day of a sales representative’s job.
Consequently, sales representatives are able to consistently accomplish more sales-activities which have the highest probability of getting a positive outcome per day at work; thus increasing sales conversion ratio as well as sales velocity.