The past several months, Gilbert Public Schools has been analyzing student enrollment trends with a focus on identifying the factors that influence a family’s decision regarding where their child(ren) attend school. WestGroup Research of Phoenix has been commissioned by GPS to conduct a telephone survey with current parents of children attending District schools, parents who have recently withdrawn their children from a GPS school, and parents who live in the District but send their children to non-GPS schools. The purpose of the study is to measure attitudes toward the District and its schools, as well as factors that influence school choice.