The largest privately owned crane sales and rental company in North America started with one crane … and one family with a vision. It was 1964 when Michael C. Liptak, Jr. and his brothers, Jake and Larry, first recognized the need for the equipment rental industry. Mike and Jake had been working in the quarries, running cranes. Larry had just returned from serving in the Army. The brothers, along with Mike’s wife, Marvine, knew that contractors usually owned their equipment, including all the headaches and expense of maintaining it. And that expensive equipment on their books didn’t necessarily pay for itself very fast.