Scott McDonald Email
President/CEO . The Advertising Research Foundation
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Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. Together, we challenge conventions and discover new meaningful, actionable, and indispensable insights that empower our members to have a true impact on their marketing and build leadership within their organizations.The Advertising Research Foundation Address
432 Park Avenue SouthNew York, NY
United States