Employees:
48Revenue:
$3.9MAbout
20+ years of experience in strategic planning and research
• Specializes in brand development and applications related to marketing strategy and communications.
• Range of engagements include service, technology and product companies; start-up businesses to established Fortune 500 corporations.
Consumer Psychologist
• Ph.D. in motivational psychology from the University of California at Berkeley
• MS in applied statistics from Stanford University.
Approaches consumers in context, focusing on motivations and belief systems.
Areas of Expertise:
Branding / Positioning: Analysis, Strategy and Execution
• Representative Clients: Bank of America, HSBC, UBS Financial Group, Schwab, WellPoint, Salesforce.com, Aspect, SunGard, VeriSign, Plantronics and Sunsweet
Research: Financial Services, Technology, Health Care, Consumer Products, Internet,
Insurance, Pharmaceuticals, and Retail
• Moderated over 2,000 Focus Group & In-depth Interviews
• Designed and implemented over 1,000 quantitative studies: segmentation, image and tracking
• Database Analysis: Profiling, Modeling and Scoring: acquisition, loyalty and retention
B2B: Research, Strategy and Planning
• Wells Fargo, SunGard, Accenture, VeriSign, PeopleSoft, Aspect Communications, Salesforce.com, Hyperion, Everypath, Niku, Exodus, and BlueCross BlueShield
New Product Development: 350+ Ideation Sessions and Ethnographic Studies
• Wells Fargo, Bank of America, WellPoint, SalesForce.com, Minute Maid, Nabisco, General Mills, GE Capital, P&G, Levi’s, McCormick & Co., Apple, and SunsweetAdams Consulting Address
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United States