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Samantha Ball Email
Sr. VP, Shopper Insights . Kantar Consulting
New York, NY
Locations************@kantarconsulting.com
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About
Growth has shifted, the growth models of the past cannot be counted on for the future. There will though be more, not fewer, opportunities for building breakout brands and tapping new business opportunities. Future growth exists beyond the comfort zone of most organisations, requiring new insights, business models, skills, assets, talent, organisational structures, and ways of working. To secure future growth, a ‘whole demand’ philosophy is needed; one that that integrates insights and strategies from culture and consumer behaviour, through to in-market and on-shelf activation. A philosophy which goes beyond traditional silos within organisations and connects together the skills of Brand, Marketing, Retail, Sales and Shopper teams. Kantar Retail, Kantar Added Value, Kantar Vermeer and Kantar Futures have joined forces to create Kantar Consulting. We are the only fully connected team of brand and marketing, and retail, sales and shopper specialists. Connected to the Kantar and WPP ecosystems, we offer insights, analytics, consultancy and technology solutions. We ‘Switch on Growth’ for clients, categories and people.Kantar Consulting Address
3 World Trade CenterNew York, NY
United States