Vrai means true. We're a fine jewelry brand built on three key values: quality, simplicity, and transparency. We were born out of frustration with the jewelry industry, lack of awareness around materials (plated, filled, vermeil?), and ethical issues pertaining to traditionally mined diamonds. We're here to bring new meaning to fine jewelry— rethinking the industry from the ground up. We believe every decision should be made with intention, from our design to our materials to our operations, so you can feel good about the jewelry that becomes a part of you.