MensXP is India?s largest online men's lifestyle brand with over 15 million monthly active users on site and an average monthly reach of 45 million on its social media assets. MensXP builds content, products and experiences for the progressive Indian male. The one who is not defined by cliches but chooses to be the man he wants to be. This philosophy of ?Newhood? has enabled MensXP to grow an inclusive community of progressive men that is reshaping the cultural norms of masculinity by driving conversations that no-one else would dare to. In 2019, MensXP ventured into commerce with a curated marketplace and later entered the men's grooming products segment with its clean premium men?s beauty brand, ?MensXP Mud?.
MensXP is part of the Indiatimes Lifestyle Network (ILN), which also includes Indiatimes.com, iDiva.com and Whatshot.in. ILN engages 40 million users every month on its owned sites and reaches 160 million on social media, making it India's largest online youth lifestyle destination.