In the 1980s, Russell Lewis, President and founder of Rhino Linings USA, Inc. (RLUSA), realized that airtight and watertight polyurethane could function as a vastly superior alternative to the standard drop-in plastic truck bed liners, prevalent in the 80s. So, in 1988, Rhino Linings USA, Inc. was born...and with it...an entirely new industry, spray-on truck bed linings! The company opened its first dealership in San Diego, California in 1988. Today, the company, headquartered in San Diego, has grown to over 1200 independently owned and operated dealerships in over 50 countries. From its inception, Rhino Linings has been the undisputed industry leader and the brand that customers ask for by name. In 1997, RLUSA expanded into the commercial and industrial market with the launch of Rhino Linings Industrial Division. Today, the company's Industrial Division boasts solutions for hundreds of diverse business applications in a wide variety of industries. RLUSA is the largest and most widely recognized manufacturer of sprayed-on polyurethane linings in the world.