The company was established by Vassos Russ Chrysanthou and Eric Panayiotou in December of 1986. The original business model was based on providing a better product at a fair price. Emphasis was placed on better construction materials, excellent workmanship and on-time delivery with the aim of becoming the number one company of its kind in the state of New Jersey within 5 years; and they succeeded. Over 8000 in-ground vinyl liner swimming pools later, through hard work and innovation, Pool-Town continues to be the leader in the field.