Affordit® is a B2B fintech credit optimization company. Affordit® developed proprietary technology that analyzes financial institutions customers credit attributes and provides actionable solutions to optimize their customers credit profile through the Affordit® Solution Based Outcome approach. Affordit® gets the customer pre-approved for their financed purchase without the time-consuming underwriting process and connects the antiquated mortgage and consumer loan origination platforms together to find solutions to get customers pre-approved that otherwise would be denied and identifies upsell opportunities for financial institutions.