In 1920 Jessie Levin persuaded her husband, Sam, to establish a dignified business. She felt that peddling was inappropriate for a family with six daughters who would eventually be marriageable. What would their suitors think? That was the origin of the Levin Furniture Company in rural Mount Pleasant, Pennsylvania. Originally, the store sold hardware items as well as furniture, and customers could buy everything from flyswatters and expandable window screens to three piece “parlor suites.” The store was successful from its beginning. Gradually hardware items were phased out and the furniture division expanded. An important part of the business during those years involved coal stoves, and Sam Levin had a gigantic inventory of replacement parts as Mount Pleasant had a Foundry and could custom make difficult-to-find castings.