Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America. TIA’s nearly 750 toy manufacturers and importers account for approximately 90% of the annual U.S. domestic toy market of $22B. TIA is also the owner and operator of the North American International Toy Fair, held annually in New York City (Saturday, February 14 - Tuesday, February 17, 2015), as well as ShopToyFair365.com, a new B2B online marketplace that connects Toy Fair buyers with exhibitors year-round.