Content That Works delivers immediate, flexible and effective strategies which unlock new local revenue opportunities through the targeted use of specialized print and online content. Established in 2000 by the former management team of Thomson Newspapers’ Content That Works, Content That Works has grown to become the leading provider of integrated online and print special interest content for local newspapers. The combination of these products forms the powerful backbone of a winning Internet revenue strategy based on the intelligent and effective use of content on client web sites. Content That Works has licensing agreements with more than 50 newspapers in the United States and Canada. Combined, these newspapers reach more than 3 million households. CTW is headquartered in Chicago with operations in Dallas, Texas, Washington, D.C., and Redlands, Calif.