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Risa Rosenthal Email
VP, Direct Response Advertising . BET Networks
Washington, DC
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Current Roles
Employees:
3726Revenue:
$1.1BAbout
Now here's a company that knows how to BET on cable channels. Specializing in programming geared toward African-Americans, BET (a subsidiary of media giant Viacom) offers cable channel BET (Black Entertainment Television) with more than 74 million subscribers and digital cable channels BET Gospel, BET Jazz, and BET Hip-Hop. The firm's activities also span film production (BET Pictures), book publishing (BET Books), events (BET Event Production), and international operations (BET International). Viacom bought the company (formerly BET Holdings II) from owners Liberty Media and chairman and CEO Robert Johnson for $3 billion in 2001.BET Networks Address
One BET Plaza, 1235 W St. NEWashington, DC
United States