Why don't Defence and Government Services contractors win as much business as they think they deserve?
Our experience of working with these contractors is that their bids are often chaotic across three areas and what we call the ‘Chaos Triangle’:
PEOPLE CHAOS
This is typically where the same writers are being used on many bids or they are seconded from their day job. This means they are spread too thin and don’t give your bid the attention it needs so they:
- write at night or on Sundays
- deliver late, or not at all
and the writing quality is often poor as they rush to get something/anything in.
The result of people chaos is that the proposals aren’t compelling to an evaluator.
CONTENT CHAOS
This shows up in lots of ways:
- There are too many ‘chiefs’ who each have an opinion on what should be in the proposal. This results in the proposal bouncing through an endless cycle of rewrites:
- Writers start writing before they fully understand the requirement, the solution and, importantly, the win strategy
- Sections are written in isolation so they lack coherence
The result of content chaos is non-compliant bids.
TIME CHAOS
Poor time management results in a rush-job, ‘all-nighters’, and a mad dash to the line in the last few weeks.
This results in a reduction in quality, it can risk compliance, and the push to provide ‘compelling’ content takes a back seat.
Does any of this sound familiar? If so, it isn’t just you!
This is where we can help. Salentis helps you eliminate chaos by delivering structured and disciplined proposal management. The end result is compliant, compelling, visually stunning proposals that make you stand head and shoulders above your competition. Our approach makes it easy for evaluators. They are able to evaluate rapidly your proposal and see that it’s the obvious choice. #nochaos
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