The Drinkaware Trust is an independent UK, public-facing body with the objective of positively changing public behaviour and the national drinking culture, to help reduce alcohol misuse and minimise alcohol-related harm. We are here to reduce alcohol-related harm by helping people make better choices about their drinking. Drinkaware contribute to achieving this vision in three ways, by: • Providing impartial, evidence-based information, advice & practical resources • Raising awareness of alcohol & its harms • Working collaboratively with partners Our values • Driven to make a difference • Led by the evidence • Resourceful • Work positively with others