Nulo is pet nutrition inspired by world class athletes. We believe in living "Healthier Together" and our mission is to inspire people to live active, healthy lifestyles with their pets. Nulo was created when founder, Michael Landa, noticed a nationwide escalation in overweight pets and unhealthy lifestyles. Landa, a seasoned pet care and pet education professional, and former All-American swimmer, worked hand-in-hand with leading scientists to develop Nulo's nutritional platform and grain-free formulas – all with high animal-based proteins, low glycemic ingredients and a patented probiotic. To learn more about Nulo – and to hear from world-class, pet-loving athletes on why Nulo is the fuel they choose for their pets – visit us online at nulo.com.