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Rakesh Kukreja Email
Professor and Director VCU Pauley Heart Cntr . VCU Brandcenter
Richmond, VA
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The VCU Brandcenter Master's program, part of Virginia Commonwealth University's School of Business, has been recognized by Creativity Magazine, the 4A's, Ad Age and BusinessWeek as a top graduate program in advertising, marketing, digital media, and design + business. The Brandcenter is known within the advertising industry for its intensity, and the students who graduate from the program earn valuable real life experience to develop brands on a global scale. The VCU Brandcenter is more than a portfolio school, as it offers students a Master’s of Science in business to complement the advertising portfolio they create. The program allows students to choose one of five different tracks to concentrate in: art direction, copywriting, creative brand management, experience design, or strategy. The students study within their given track for roughly 2/3 of their classes. For the remaining 1/3 of the instruction, all tracks work together to solve business problems creatively, develop campaigns and present their work to faculty and real world clients. Students get internships over the summer, and in their second year they meet and discuss their work with over 250 recruiters from top agencies and companies who attend our annual Recruiter Session. Placement rate is generally 95% by six months after graduation. Creative Brand Management, Communication Strategy, Copywriting, Art Direction, Experience Design, Executive EducationVCU Brandcenter Address
103 S. Jefferson StreetRichmond, VA
United States