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Rachid Benhassain Email
Head Art Buying & Production - Partner at Al dente . Al Dente - Creative agency
Paris,
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"This is a good time for digital communication. A new relationship is emerging between brands and their audience, and communication has to be much stronger. There should be less focus on products, and more on services. There's quite a lot of content that suddenly looks completely irrelevant. I saw some bad buzz on jewelry editorials. Some things no longer fly, and conversely, some brands are providing a real service to their community. Luxury brands have a phenomenal global cultural aura that goes way beyond products. You might not be a customer of a given brand, but you might still like its philosophy and brand culture. I think that brand culture will be key going forward. This crisis means we will never again communicate in the same way, and we will try to make everything we do much more meaningful." Patrizio Miceli, President & Founder of Al Dente Paris. In WWD by Joelle Diderich, April 2020. -------- Al Dente is an integrated creative agency based in Paris and Rome, dedicated to luxury, fashion and beauty brands. The agency is composed of 25 experts. Since 2020, Al Dente created 2 in-house studios to create brand content for its clients. The agency works for several brands such as Audemars-Piguet, Chanel, Boucheron, Emilio Pucci, Fendi, Jaeger-LeCoultre, La Bouche Rouge, Lancel, Louis Vuitton, Serge Lutens.Al Dente - Creative agency Address
23, Rue des Petits-HôtelsParis, null
France