Imagine walking into your favorite coffee house, store or restaurant and paying for your good or service from your mobile phone, regardless if it is a smart device or not. And imagine having the ability of taking advantage of the loyalty programs, and discounts (coupons) offered by your preferred merchant by just tapping your screen or passing your phone near a checkout terminal. All this regardless of the network operator, handset, or payment method you use. Can you dream of a world where you aren't fumbling with your wallet, looking for that right credit card, loyalty card and/or coupon? That is the promise of mobile payment solutions, that is the promise of FAMA CASH. Now just imagine what an experience like this can mean for your business. The mobile payment revolution isn't just about giving customers a trendy new way to pay. It's about finding solutions that will deliver new value and a new experience for your consumer (discounts or rewards for loyalty, for instance), have no payment friction, and, in turn, drive new and repeat business for the merchant. FAMA CASH will redefine the relationship between consumers, merchants and financial institutions.