One of the biggest unsolved challenges in eCommerce today is enabling customers to 'feel'ᅢᄁ¬ツᆲ¬タᄍ good about making a purchase. This has resulted in very low conversion rates and very high return rates for the entire industry. Retailers have tried to create more personalized experiences online using behavioral and demographic data (i.e., what, where, when) but have not been able to leverage the most important piece, the psychographic data (ᅢᄁ¬ツᆲᅨワwhyᅢᄁ¬ツᆲ¬トᄁ). Starting with apparel, Lily AI decodes consumerᅢᄁ¬ツᆲ¬トᄁs emotions and self-perceptions (extracted from consumer clickstream using emotional intelligence technology) and identifies thousands of product features (extracted using industry leading deep learning and image recognition technology) to match individual consumers with the right products for them, instantly. Backed by NEA, Lily AI won the Best Startup award at the Startup Conference and at SXSW in 2017.