Weᅢᄁ¬ツᆲ¬トᄁre a modern media company that proves an age-old truth: People love a brand that knows what they like.
Being a part of Target has taught us a lot about media. Namely, that instead of disrupting peopleᅢᄁ¬ツᆲ¬トᄁs lives, media can deliver joyᅢᄁ¬ツᆲ¬タンwhen itᅢᄁ¬ツᆲ¬トᄁs done right.
For us, right means re-imagining the way the industry works today. It starts with seeing every customer as a guest and ourselves as a good host. One that promises to use everything it knows about people to anticipate what theyᅢᄁ¬ツᆲ¬トᄁll needᅢᄁ¬ツᆲ¬タンand delight them with it.
This requires striking a new balance between analytics and empathy, code and common sense, IQ and EQ. It rewards choosing platforms that reflect a brandᅢᄁ¬ツᆲ¬トᄁs long-term vision over chasing vanity metrics for quarterly reports.
In short, itᅢᄁ¬ツᆲ¬トᄁs the act of moving media forward by making it meaningful to all of us:
By offering people the right messages in the right places at the right timesᅢᄁ¬ツᆲ¬タンin ways that prioritize their privacy, intelligence, and values.
By putting brandsᅢᄁ¬ツᆲ¬タンand their productsᅢᄁ¬ツᆲ¬タンin the best position to grow business, gain trust, and build lasting relationships.
By giving agencies a clear picture of where their clientsᅢᄁ¬ツᆲ¬トᄁ ads run, who they reach, and why.
We are Roundel. And we are changing media for good.