GS1 New Zealand is the local affiliate of GS1 — a truly global organisation, specialising in the development and maintenance of the standards behind such everyday objects as the bar code and RFID (Radio Frequency Identification) technologies. These standards, as well as other products and services offered by GS1 New Zealand, help to improve efficiency and visibility in supply and demand chains both globally and across industry sectors. Product, service, location and asset identification, Radio Frequency Identification, Barcoding, Automatic Data Capture