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Paul Smith Email
Technical Manager . BARB Broadcasters' Audience Research Board
London,
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Broadcasters' Audience Research Board (BARB) BARB is responsible for delivering the UK's television audience measurement currency. We commission research companies to collect data that represent the viewing behaviour of the UK's 28 million television and broadband-only households. Each year, the UK television and advertising industry invests £7.5 billion in the production and distribution of television programmes and commercials. BARB's television audience currency is used by broadcasters, advertisers and agencies to evaluate the success of this investment. We enable this assessment by reporting, on a daily basis, how people watch television programmes and commercials. BARB's research focuses on five questions: Who is watching? What are they watching? When are they watching? Which screen are they watching on? How did the content get to the screen?BARB Broadcasters' Audience Research Board Address
20 Orange StreetLondon, null
UK