Amp Human is a venture-backed human performance company based in Park City, Utah dedicated to creating a new and trusted category of products to help humans push their limits. We're committed to creating tools that deliver on our three core principles: Super Simple Science We help the body function better by giving it more of what it naturally needs. Tried, True & Tested We give you tools proven to help you naturally reach your body's full capacity. Real, Tangible Results We only attack areas where we can make revolutionary change and deliver real results. Our flagship product, PR Lotion, gives the body more bicarb (a natural electrolyte) to neutralize acid in muscles which allows athletes to push harder, feel better, and go longer. PR Lotion is relied on daily by the world's best athletes including Superbowl teams, Stanley Cup Finals teams, Tour de France winners, and a broad base of athletes and adventurers.