Georganics' journey started when Alessandro began to formulate his own toothpaste for him and his friends. Soon after, in 2014, Alessandro founded the brand when he was offered the chance to supply his local farmer's market in Crystal Palace. Charles, being an existing customer, joined Georganics in 2017 after leaving the banking world to join a more ethical business. Today we've grown into one of Europe's most trusted brands of genuinely natural oral care.